In business and engineering, new product design and development is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the process; one involves idea generation, product design and detail engineering; the other involves market research and market analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share.
This knowledge development programme will teach critical skills and knowledge on how to successfully identify customers’ needs and expectations, design products that meet those needs and bring those new products into the market.
At the end of the programme, by applying the knowledge and skills acquired, participants should be able to:
All marketing professionals charged with the responsibility of penetrating the market with new products.
PCL a consortium of experts in Management Consulting and Human Resources. We specialize in Training, Customer Service, Business Process Engineering, Recruitment, Quality Issues, and Organization Development.
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info@prisdavconsulting.com
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