At the end of the programme, by applying the knowledge and skills acquired, participants should be able to:

• Understand the importance of branding and how brands create value,
• Creating a brand audit and positioning strategy,
• Comprehend the elements of brand design and brand portfolio management,
• Learning how to build a brand-centric organization
• Utilize customer analysis to gain insight into the meaning of the brand.
• Applying creative problem-solving techniques to make innovative decisions on rejuvenating the brand.