Our ultimate goal is continuous customer patronage and to become: the preferred brand; the market leader; the top of the line; and the first recalled. Since 1985, category management redefined the retails outlets existence from selling to marketing. It became an important partner to its suppliers, where cohesive plan orgasms were devised and implemented based on the basic pillars of marketing: product, price, promotion, place and adding a new aspect-people.

To undertake this task vigorously, the roles of the retails officers and the suppliers, category captains (for each category or brand) must be discussed, cohesively outlined, and documented. This course will explain this key element as rules and mandates are designed to assure acceptance and compliance by both parties.