Consumers change and so must brands. Brands must be in sync with consumers. Brands are just one instrument among many with which to build customer equity. They serve as a magnet to attract new customers as well as an anchor to hold existing customers.

Powerful brand strategies will drive the products and services of the future. As product and service advantages become increasingly short-term, the distinctiveness of the experience itself will become the differentiator among consumers.

Branding helps build business and increase sales; and brand managers are under increased pressure to illustrate the performance of their huge expenditures. Brand management performed to its full extent entails starting and ending the management of the whole company through the brand. It also involves creating a promise that is good, memorable and desirable.

To assist professionals to become better brand leaders and increase brand loyalty among their customers, this programme offers an opportunity to gain first-rate knowledge, skills, and techniques in branding and brand management. This four-day workshop covers vital strategies for increasing brand differentiation and brand success.